client facts
Shark-free Hotels & Resorts is a 'worldwide to be'
hotel chain since it's missing a branch in Australia
to date, all of its other houses are built
in "safe" beaches – with no sight of sharks
main clientèle – all kinds of families, with/without kids
locate ourselves
Source and credits
shark attacks
230 years of data available
1788-2018
Source and credits
Source and credits
Source and credits: Nazem Kacmazer on Unsplash
seriously? where exactly?
backed up by data analysis (click to open)
WORLDWIDE
Based on 230 years of available data, Australia is the second country in the world with most shark attacks (1338); behind USA (2229) and before Mexico (579).
Top 3 countries come up with 65% of all incidents.
22% end up deadly.
Almost 90% of attacked individuals are male.
AUSTRALIA
In almost 85% of all fatalities, it was possible to locate the coordinates.
Number of tourists exploded in the last 40 years: over 200% rise from 1990 to 1997 and almost 170% from 2010 to 2018.
So did shark attacks, top 10 years included: 2016, 2015, 2014, 2009, 2012, 2017 and 2018.
For a "small" State, Victoria has almost 20% of total Hotels in Australia. And the best room occupancy rate among them all, over 70%.
Among the top 3 States, only in Victoria there haven't been any deadly shark attacks in the past 40 years.
Lake Tyers Beach is a top 20 beach in Australia!
Source and credits: Nazem Kacmazer on Unsplash
next steps
Source and credits
Pick the exact location according to national and local authorities regulation.
Add meaningful graphs using the already analysed data.
Analyse demographic, economic, financial, geographic and market factors to deliver effective data-driven feasibility studies.
the analysis
